Later, they added web and desktop versions as well. The initial release of the app on iOS was closely followed by the development on other platforms – Blackberry, Symbian, Android, Windows Phone, including older versions of the devices running on them, such as Nokia N95. Notably, even the promotion of newer features (like voice & video calling) goes mostly via eWOM – or from one user who spots it on their app to another – and not as a result of costly promotional campaigns. The insane popularity of the then paid app promptly created the network effect. After onboarding via the contact list in their possession, which was smart, it was merely word-of-mouth marketing – it takes at least two to converse, and groups add value even faster. But WhatsApp literally sold like hot cakes. You might be surprised to hear that, but it’s true! Customer acquisition eats a lion’s share of the budget for consumer mobile companies. Even its paid model, which the app had used until 2016, was more affordable than the conventional short-message rates of telephony providers. While other chat apps, like Skype, were disrupting the international calls market, WhatsApp’s primary target was SMS communication. Unlike its competitors still relying on desktop versions, WhatsApp was the first to step onto a mobile path. Details? 8 factors that brought success to WhatsApp As of January 2017, it’s the world’s number-one mobile messaging app with over 1 billion monthly active users.Ĭlearly, WhatsApp knows a thing or two about creating a great product that people admire. But unlike many other trailblazers, WhatsApp has remained the market leader. Like Steve Blank says, pioneers often have arrows in their backs. ‘Families use WhatsApp groups instead of Facebook… Facebook’s acquisition of WhatsApp was the transaction that defined this trend.’ WhatsApp has remained world’s number-one mobile chat appīeing the first of its kind is not easy. ‘Messaging is the new social media’, said Fred Wilson from Union Square Ventures back in 2014. WhatsApp has changed communication culture In 2014 the company was purchased by Facebook for an iconic sum – $19 billion! And not without reason, too. The startup has become the most expensive acquisition. WhatsApp has been the biggest internet deal to date The startup’s UVP was so right on target that the Financial Times wrote, ‘WhatsApp has done to SMS what Skype did to international calling on landlines’. WhatsApp pioneered the chat app as we know it. We call it today an evangelist of messaging. WhatsApp came about as a telephony disruptor and was hailed And just in 8 years, their brand name has become a synonym for instant messaging. They shun publicity, but their name is on the tip of everyone’s tongue. Unlike their ‘chatty’ product, the owners talk little and work hard. You may call them disruptors, trendsetters, game-changers, or whatever. When it comes to IM mobile apps, WhatsApp is a lingua franca. Use the plan to jump to a question of your interest. WhatsApp for Business – a change of concept?.How to prioritize a chat app feature list.8 factors that brought success to WhatsApp.Sounds nice? Well, that’s where WhatsApp has it covered. Have you ever wondered what makes a good instant messaging mobile app? Let me help you up: Roll up your sleeves and get down to business – making Yet Another Awesome Chat App. Let’s face it, instant messaging (IM) is a new enterprise and consumer reality, and the mobile chat app popularity is not going to subside anytime soon. And we increasingly fall for the comfort and convenience of instant messaging. Now mobile messengers keep us engaged by delivering immediate responses. Next, social networking sites stepped in to offer over-the-horizon connectivity. And equally compelling.įirst, chat rooms came luring users into an excitement of undercover small talk. Online chat seems as old as the internet.
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